AkzoNobel announced plans to combine the sales and marketing teams for its liquid and powder coatings businesses that serve the aluminum architecture and façade and cladding markets.
The move reflects the growing importance of powder coatings in the sector, and will help customers and specifiers to make the “right coatings choices,” said Ben Mitchell, manager, extrusion coatings, at AkzoNobel.
”Because liquid and powder coatings are not always interchangeable in aluminum applications, it is important for customers to understand which are most appropriate,” Mitchell said. “Having a combined team will ensure a unified approach to helping designers, specifiers and fabricators to select the optimal solution for their project.”
The combined sales and marketing team builds on an effort to educate industry professionals about powder and liquid coatings choices for aluminum, Mitchell said. These include an AkzoNobel research paper presented at the Council on Tall Buildings and Urban Habitat 2015 Conference and the AEC Daily continuing education course “High Performance Coatings for Aluminum Fenestration.”
“Specifiers need accurate information on all available products in order to make the best decision for a given application, Mitchell said. “AkzoNobel prides itself on superior customer service, so our priority is to keep internal experts networked throughout our organization and provide clients with optimal solutions for their specific application, regardless of chemistry or application method.”
AkzoNobel’s products for metal coil and extrusions include TRINAR®, CERAM-A-STAR®, POLYDURE®, ACRA-BOND®, INTERPON® D3000, INTERPON® D2000 and INTERPON® D1000.
More information: www.akzonobel.com/ccna/ and www.interpon.com.
