MYRTLE BEACH, S.C. (January 9, 2018) – Lifescapes International, the internationally recognized landscape architectural firm responsible for entertainment-driven landscape designs including The Grove in Los Angeles, CA; Pacific City in Huntington Beach, CA; Station Park in Farmington, Utah; and Robinsons Galleria in the Philippines, has been selected to design the landscape environment for the redevelopment of two entertainment centers in Myrtle Beach, South Carolina.
Burroughs & Chapin, a South Carolina-based real estate investment trust, is redeveloping Barefoot Landing, a popular retail and entertainment complex located along the Intracoastal Waterway, and Broadway at the Beach, South Carolina’s number one tourist destination.
“As our multi-year redevelopment plans began to take shape at both Broadway at the Beach and Barefoot Landing, it was important that our vision incorporate an innovative, creative and attractive landscape design that will not only complement the hardscape, but also serve as an integral part of the overall guest experience,” says Chad E. Carlson, executive vice president for Burroughs & Chapin. “Through our travels to other destinations, along with extensive research on landscape architect firms, Lifescapes International continued to stand out above the rest. The firm’s expansive portfolio, which features many experiential centers similar to ours across the country, coupled with their knowledge, expertise and understanding of our plans for the future made Lifescapes the ideal firm to partner with as we continue our redevelopment.”
Lifescapes International has been selected to design the landscape environment for the redevelopment of two entertainment centers in Myrtle Beach, South Carolina.
Roger Voettiner, Vice President of Design at Lifescapes International, states, “Barefoot Landing and Broadway at the Beach are already popular destinations, yet as consumers anticipate new experiences and their expectations continue to evolve, owners have to push the creative envelope to offer one-of-a-kind customer experiences. Lifescapes International knows just how to do that.”
At Barefoot Landing, Lifescapes will design the landscape environment for the entire redevelopment, which includes 45,000 square feet of new retail space, a new restaurant district known as Dockside Village, the addition of an amphitheater, and a new boardwalk on the South end of the property. It also includes adding more shaded patio space throughout the destination-oriented center, as well as playful updates to the kid’s zones and floating retail on the north end of the property.
“Our design concept combines a family-friendly atmosphere with entertainment-driven features that preserve the historic charm of coastal Carolina,” says Landscape Architect on the project, Al Amador. “Our strategy is to incorporate a variety of mini destinations throughout the property, enriching the customer experience, as well as providing endless opportunities for guests to gather, socialize and play.”
To achieve this, Lifescapes plans to incorporate a substantial water entertainment feature and show, as well as increasing patio space adjacent to the shops and restaurants along the waterfront. The firm will also integrate blue stone and brick pavers throughout the center to mimic the look of Charleston and enhance the property’s Southern charm and appeal.
“The water entertainment feature will serve as a major focal point for guests. It is an encounter that can be enjoyed time and time again, with alternating themes, thereby adding excitement and variety to the immersive experience the owner wishes to achieve on the property,” says Amador. “The additional patios and increased seating will also provide more opportunities for guests enjoy the water show at their leisure, ultimately encouraging longer lengths of stay.”
Lifescapes International will also design breakouts on the floating bridge, “allowing guests even more areas to gather socially and take in views along the water’s edge for the magical water extravaganza show,” says Amador. “We’re also adding a programmable lawn area that will feature a variety of experiences for all ages to enjoy. It will serve as added entertainment for guests by hosting concerts, an ice skating rink during the holiday season, and other activities that encourage repeat visits and offer an additional revenue stream.”
In addition to these entertainment-driven features, Lifescapes will integrate lush greenery, sizeable mature trees and raised pier planters throughout the center, providing visitors with cool, shady areas of repose and visually pleasing landscape scenes.
“Summers in South Carolina are very warm,” explains Amador. “Our goal is to create a comfortable, yet immersive, experience for guests, while ensuring them a pleasant, temperate atmosphere. By strategically placing these shaded experiential garden environments, we can provide some well-desired refuge for guests to escape the incumbent weather resulting in them wanting to stay and play longer at the property.”
Lifescapes International will also design the landscape for the entire redevelopment of Broadway at the Beach, including The Avenue, the property’s entertainment and nightlife section. The Avenue recently underwent a major transformation, including facade upgrades, the relocation of Hard Rock Cafe and opening of Dave & Buster’s, and a new architectural style built around the concept of a repurposed warehouse district.
“Similar to Barefoot Landing, our vision for Broadway at the Beach is to enhance the customer experience by creating a comfortable and friendly environment where guests can enjoy time with friends and family,” says Amador.
Lifescapes plans to incorporate recycled brick from New Orleans to give the property a nostalgic feel, as well as update the water entertainment feature to allow for varied performances.
“This will further add to the vibrancy of Broadway at the Beach and aid in delivering the ultimate consumer experience,” he says. “Overall, the landscape design at both of these projects will further elevate these centers to the destinations of choice for guests.”
Barefoot Landing is located at 4898 Highway 17 in North Myrtle Beach, South Carolina. Broadway at the Beach is located at 1325 Celebrity Circle in Myrtle Beach, South Carolina.
The landscape design team for both projects includes Al Amador, Landscape Architect, Roger Voettiner, Vice President of Design; Mike Meyers, Sr. Project Director; Fernando Ortiz, Project Manager; and Berj Behesnilian, Field Art Director.
About Lifescapes International
Lifescapes International is an internationally recognized landscape architectural firm that has become an influential force in the industry through its design of innovative, creative, and trendsetting landscape environments for destination-driven venues. For nearly 60 years, the company has remained true to its mantra: “We Create Gardens People Love.” SM
Recognized as trendsetters designing resorts and hotels, casinos, multifamily and retail/mixed use projects, Lifescapes has designed notable projects including The Grove, Rockefeller Center Channel Gardens, Jurassic Park the Ride at Universal Studios, The Village at Meridian, and hotels Fontainebleau Miami Beach, Margaritaville Hollywood Beach Resort, The Mirage, Bellagio and Red Rock Resort & Spa, among many others. Additional information on the firm is available at www.lifescapesintl.com.
About Burroughs & Chapin
Burroughs & Chapin is a real estate investment trust (REIT) headquartered in Myrtle Beach, S.C. It has been a recognized leader in the ownership, operation and development of high-quality retail-based properties for more than 100 years. The company’s mission is to deliver long term, profitable growth to shareholders by investing in vibrant retail properties that combine shopping, dining, and entertainment in markets with attractive supply and demand fundamentals. More information about Burroughs & Chapin is available online at www.burroughschapin.com.
