New products and applications appeal to a broader range of customers, and expand sales opportunities
Orlando, FL (IBS Booth # W2916), January 10 – Fiberon® is once again shaking up the composite decking industry. The long-standing leader in composite decking “firsts” will unveil both Fiberon Composite Cladding and new Fiberon Relax Decking at the 2017 International Builders’ Show (IBS) in Orlando, Florida, January 10-12. Also featured prominently will be Symmetry® Decking in new Graphite, the latest addition to the premium composite collection that earned rave reviews at last year’s show.
Fiberon Composite Cladding offers a gorgeous, high-performance wood alternative for rain screen system exteriors. While innovative architects and builders have used this unique cladding solution for years, too many others settled for ordinary options that were prone to cracking, peeling, or fading, required extra installation steps, or needed expensive long-term maintenance. Durable, easy-to-maintain Fiberon Cladding eliminates installation and performance challenges, and even deflects water to improve rain screen system performance. It is available in a range of stunning wood-tone colors, each with distinctive streaking and grain patterns, and is backed by tools and testing professionals expect, so they can select this product with confidence.
An entirely new category of decking material, Fiberon Relax™ Decking defies expectations, offering composite decking benefits at a wood decking price. Relax Decking gives dealers and distributors an exciting opportunity to convert wood sales and grow margins. Made with Rise Technology, a patented process that fuses recycled synthetic fibers for unbeatable strength and durability, Relax Decking performs like a durable composite but is priced to compete directly with wood. Relax Decking is the affordable, versatile option for any decking need – even ground and marine applications. Now, no one has to settle for the shortcomings of wood.
Rich and multi-dimensional, new Symmetry Decking in Graphite is a medium-gray shade that is equally well-suited for a casual coastal setting or sophisticated urban oasis. Graphite features the same unique matte finish and subtle, multi-toned streaking that have made the rest of the Symmetry collection (Burnt Umber, Cinnabar, and Warm Sienna) a favorite among discerning homeowners.
“Fiberon is committed to developing products that meet all of our customers’ needs – whether that is to expand business opportunities, enhance a project’s design aesthetic, or enrich an individual’s outdoor space,” notes Vice President of Marketing, Shellie Sellards. “The introduction of Fiberon Relax Decking, in particular, further demonstrates our ongoing commitment to diverting landfill waste and promoting sustainable, eco-friendly products that are affordable for everyone.”
Visit Booth # W2916 at the 2017 International Builders’ Show to preview these new products or log on to fiberondecking.com to learn more.
About Fiberon:
Founded in 1997, Fiberon is a leading U.S. manufacturer of wood-alternative decking, railing, and fencing distributed worldwide. Fiberon products are available in a wide range of styles and price points, all providing the warmth and beauty of natural wood without all the expensive, time-consuming maintenance. Fiberon products are free of toxic chemicals and contain up to 94% recycled content. Recognized as a “2015 Eco-leader” by Green Builder magazine, Fiberon is privately owned and maintains operations in North Carolina and Idaho. For more information, visit fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.
