New member-centered space promotes fresh brand, identity for vibrant business organization
BOSTON – Margulies Perruzzi Architects (MPA), one of Boston’s most innovative architectural and interior design firms, announced July 18, 2017, that it has completed a new office at 265 Franklin Street in Boston for the Greater Boston Chamber of Commerce (GBCC). For more than a century, the GBCC has helped drive economic growth throughout the region while building a vibrant business community of 1,400 organizations of varying size and industry.
“At the Chamber, our membership is more dynamic, innovative, and focused on the strength of the collective greater Boston business community than ever before,” said James E. Rooney, president and CEO, Greater Boston Chamber of Commerce. “We wanted our new office space to be reflective of the Chamber’s work today, and of our vision for the future of our organization. Margulies Perruzzi Architects demonstrated their ability to understand that vision, and made our new office space reflective of who we are and how we want to serve our growing membership.”
Photo credit: Sabine Mueller Photography
The GBCC was evaluating new office space and engaged MPA to assist in weighing options for staying or relocating. MPA provided programming and fit-plans for several locations, and assisted the GBCC in choosing to relocate to a higher floor within the same building. A primary driver for GBCC’s new office space was the ability to host their own events and offer touchdown workspace to their business members. The GBCC’s new office also dovetailed with a broader effort to reshape their image through the rollout of a new brand identity and website.
The new 11,000 SF space offers an abundance of natural light and sweeping views of the city. The GBCC’s new brand image is prominently featured through the incorporation of screen displays and brand colors, as well as wall graphics promoting the organization’s mission, purpose, and logo.
MPA designed the public event area to allow GBCC staff to flexibly reconfigure the space to suit event needs. The furniture can be arranged for classroom-style lectures, theater-style seating, or emptied for networking events. By collapsing a glass wall, a corner conference room can be subdivided from the space. When an event is not in session, staff and GBCC members can avail themselves of the dining area or soft-seating collaboration space, above which the GBCC’s mission statement is proudly displayed. Telephone closets adjacent to the event space allow attendees to discreetly step away and attend to pressing business.
In the office area, the GBCC’s purpose statement is prominently visible, strategically placed at a height above the cubicle walls. In their new space, staffers enjoy modernized cubes, informal collaboration space, and sit-to-stand desks.
About the Greater Boston Chamber of Commerce
The Greater Boston Chamber of Commerce is the region’s leading business association connecting 1,500 businesses of all sizes from virtually every industry and profession. We help Greater Boston-area businesses grow and succeed through strategic networking events, influential business advocacy, exclusive leadership development programs, and initiatives that foster the region’s innovation economy. For more information, visit www.bostonchamber.com.
About Margulies Perruzzi Architects
Consistently ranked as one of Boston’s top architectural and interior design firms, Margulies Perruzzi Architects creates buildings and interiors for clients who value the quality of their workplace. The firm services the corporate, professional services, healthcare, science/technology, and real estate communities with a focus on sustainable design. MPA has designed high performance workspace for Iron Mountain, Zipcar, Boston Scientific, Philips, Cimpress/Vistaprint, Forrester Research, Hobbs Brook Management, and Reliant Medical Group. For more information, please visit http://www.mp-architects.com.
