Advanced silicone-modified polyesters, IR-reflectivity enable better building products
PPG (NYSE:PPG) has introduced DURASTAR™ ULTRA-COOL™ coatings, which combine an advanced silicone-modified polyester (SMP) coatings formulation with infrared-reflective (IR-reflective) pigments to enhance the beauty and extend the service life of metal roofing, siding, panels and other building components.
Durastar ULTRA-Cool coatings incorporate new polyester-based resin, crosslinking and tinting technologies to protect industrial, agricultural, storage and other types of metal buildings while providing exceptional chalk resistance, fade resistance and forming flexibility. The addition of ULTRA–Cool IR-reflective pigments deflects solar heat, enabling buildings to stay cooler and use less energy for air-conditioning.
Brian Knapp, PPG director, coil and building products, said Durastar ULTRA-Cool coatings are engineered to outperform traditional SMP coatings because they borrow technology from higher-end PPG coatings.
“Durastar ULTRA-Cool coatings unite our best polyester coating technologies with pigment and primer systems developed for premier PPG products such as CORAFLON® and DURANARTM fluoropolymer coatings,” he explained. “The result is a line of value-oriented coatings that achieve near-premium levels of weatherability, durability, and color and gloss retention.”
Durastar ULTRA-Cool coatings are available in an array of light, medium and dark colors to meet cool roof requirements established by the LEED®, ENERGY STAR®, Cool Roof Rating Council (CRRC®), Title 24 and ASHRAE® 90.1 programs and regulations.
To learn more about Durastar ULTRA-Cool coatings or to request a color sample, call 1-888-PPG-IDEA (774-4332) or visit www.ppgideascapes.com.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
The PPG logo and Coraflon are registered trademarks and Duranar, Durastar, ULTRA-Cool and We protect and beautify the world are trademarks of PPG Industries Ohio, Inc.
LEED—an acronym for Leadership in Energy and Environmental Design™—is a registered trademark of the U.S. Green Building Council®.
ENERGY STAR is a registered trademark of the U.S. Environmental Protection Agency.
The CRRC mark is a registered trademark of the Cool Roof Rating Council.
ASHRAE is a registered trademark of the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, Inc.
