Sherwin-Williams Annual Color Trend Report Reveals Three Distinct Palettes Representing A Global Collision of Influences

CLEVELAND (June 12, 2017) — From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix® Color Forecast exhibits three unique color palettes that draw from emerging global trends. The collection predicts the colors that will drive conversation and inspiration for the coming year, offering new perspectives on societal influences and their impact on color and design trends.

The Sherwin-Williams Color Forecast team, led by Sue Wadden, director of color marketing, identified 36 colors drawing from fashion, nature, pop culture and global design, to create the Colormix palettes Sincerity, Affinity and Connectivity.

Sherwin-Williams 2018 Colormix® palette Sincerity

Sherwin-Williams 2018 Colormix® palette Sincerity

“Like blue meeting yellow to make green, every color in the Color Forecast is a collision of influences with every palette bringing a new chance at community,” said Wadden. “The connection to experiences, thoughts or moments in time is an important facet to life which deeply influenced the color trends that are primed to take hold next year. We eagerly await to see how these trends will unfold in the creation of unique new spaces.”

Sincerity

There is a growing need for minimalism, daily meditation and the concept of lagom – “just enough.” The hushed tones of Sincerity play out in sand, complex grays and hazy botanicals. There are no harsh lines, but rather, blending and fluid movements that create peace and space.

Sherwin-Williams 2018 Colormix® palette Connectivity.

Sherwin-Williams 2018 Colormix® palette Connectivity.

“Less is more as we declutter and move possessions into the cloud. With the Sincerity palette, silence is no longer empty, but instead is rare and rich with possibility,” said Wadden. “Sincerity is about mindful living and creating an environment to disconnect and recharge.  Soft, washed neutrals, greens and sanctuary pinks work together to create harmony.”

Affinity

The Affinity palette reflects our need for roaming as we seek to make connections with new places and cultures, and the celebration of indigenous patterns and artisan crafts we find along the way. The bright folklore of this story is told in memorable pops of peacock color, animated fuchsia and grounded browns.

“We’re remapping our sense of community, landlocked cities are becoming global hubs of crafts and gastronomy,” said Wadden. “Home and car sharing, as well as e-learning, have created a culture of everyday nomadism and the wanderlust-obsessed.”

Connectivity

Inspired by the progressive movement of virtual reality, productivity and youth culture, the high-tech Connectivity palette serves up colors we crave: pixelated in orange, violets, digital greens and high-def yellow.

“In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals,” said Wadden. “Connectivity is modern and playful, bringing in dark watery tones of blue that are balanced with neutrals, warm yellow and energetic purples.”

Color Exploration and Selection

Explore the Color Forecast and beyond with ColorSnap, an integrated system of colors and tools designed to help consumers and professionals make confident and efficient paint color selections. Download the ColorSnap Visualizer app to view the forecast on your iPad.

Discover more about Sherwin-Williams 2018 Colormix Color Forecast and other color selection resources at www.swcolormix.com.

Sherwin-Williams 2018 Colormix® palette Affinity

Sherwin-Williams 2018 Colormix® palette Affinity

The Sherwin-Williams 2018 Colormix Forecast

Serenity Affinity Connectivity
Less Brown SW 6040 Tamarind SW 7538 Hunt Club SW 6468
Sashay Sand SW 6051 Borscht SW 7578 Overjoy SW 6689
Wheat Penny SW 7705 In The Navy SW 9178 Jay Blue SW 6797
Alluring White SW 6343 Tatami Tan SW 6116 Cavern Clay SW 7701
Rojo Dust SW 9006 Adrift SW 7608 Black Swan SW 6279
Shell White SW 8917 Aged White SW 9180 Ibis White SW 7000
Acacia Haze SW 9132 Rockweed SW 2735 Wisteria SW 6822
Homburg Gray SW 7622 Honey Bees SW 9018 Reflecting Pool SW 6486
Functional Gray SW 7024 Exuberant Pink SW 6840 Organic Green SW 6732
Malabar SW 9110 Indigo SW 6531 Billowy Breeze SW 9055
Song Thrush SW 9112 Heartthrob SW 6866 Grape Harvest SW 6285
Pearl Gray SW 0052 Oceanside SW 6496 Queen Anne Lilac SW 0021

 


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