Sophisticated, stunning black provides modern elegance
LONGUEUIL, Quebec — This upcoming year, add a touch of elegance to your home with a sophisticated, stunning and unexpected neutral: SICO® paint brand’s 2018 Colour of the Year – Cast Iron (6173-83). Dare to go darker with this deep, grounding black hue that offers a respite from life’s worries.
According to Sico colour experts, black paint highlights a perfect mix of modern yet timeless sophistication and offers a flexibility in design that is often overlooked. Similar to your favourite black handbag, Cast Iron pairs beautifully with almost any design style.
“Cast Iron is a perfect choice for do-it-yourselfers (DIY-ers) who crave a grounded room that is enveloped in comfort and coziness, beginning with their paint colour selection,” said Mylène Gévry, senior marketing manager, Sico paint brand by PPG. “This colour is hard to ignore and provides a certain grandeur or simplicity to a space because of its flexibility.”
While black commands attention on its own, Sico colour experts recommend pairing it with a variety of other tones. Layer this deep, rich midnight hue with a variety of trending softer neutrals, such as “millennial pink” Vanilla Orchid (6188-21), a nutmeg-tone like Roma Antiqua (6231-63), a brown-grey like Flawless Grey (6212-31) and a warm white like Zen (6222-11) for a tranquil and minimal look.
To make a dramatic statement, pair Cast Iron with a dark burgundy like Venetian Wine (6082-85), a mid-tone grey like Industrial Grey (6212-52), a soft beige like Gobi Dunes (6194-42) and an off-white like Ground Coriander (6218-21). Combined with brass or gold accents, this colour palette will give the appearance of elegance and luxury.
The colour was unanimously selected by PPG’s more than 20 global colour stylists, who specialize in industries that include consumer electronics, architectural, automotive and aerospace. These experts study consumer insights, building material trends, décor trends and more to select a colour forecast that resonates and is reflective of current consumer attitudes.
“Sico paint’s Cast Iron colour perfectly complements the various trending black building materials and home accessories that we’re seeing in the marketplace. From timeless black windows to matte black kitchen appliances, this hue will fit in perfectly with modern or traditional design elements,” Gévry noted.
“Black is often overlooked and underappreciated when choosing paint colours for the home, but its ability to refine, subdue and add strength to a space makes it a perfect choice,” said Misty Yeomans, colour marketing manager, Sico paint. “It brings solace and a peacefulness to any space, creating a haven in which to retreat from our always-connected, high-pressure society. Its versatility in pairing with other colours adds to its allure in home decorating.”
To view the Sico paint brand’s 2018 Colour of the Year, get design inspiration from top home decor bloggers, and use a leading-edge virtual painting tool to try colours in a photo of your own rooms, visit www.sico.ca.
Since 1937, the Sico brand has provided Canadian DIY consumers a complete line of high-quality interior and exterior paints. The brand is recognized as the market leader and can be found on the shelves of Rona as well as other retailers. Developed with professional painters in mind, the brand also offers SICO EXPERT® paint, a specialized line sold exclusively to professional painters.
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. Visit ppg.com/ac for more information.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.3 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world and PPG Paints are trademarks and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Sico and Sico Expert are registered trademarks of PPG Architectural Finishes, Inc.
