3/6/2018—This April the American Society of Landscape Architects (ASLA) will celebrate World Landscape Architecture Month (WLAM) by looking to the future of the profession. As a part of ASLA’s “This Is Landscape Architecture” social media campaign, a different student chapter will take over ASLA’s Instagram account each day in April. WLAM will also serve as the launch of ASLA’s new logo and rebrand.
After a successful 2017 campaign, ASLA will again ask its members and landscape architects around the world to share their favorite designed spaces on social media with a card that reads “This Is Landscape Architecture” with #WLAM2018. These posts aim to help the public connect the term landscape architecture to the work of landscape architects that surrounds them.
In addition, during the campaign, a different ASLA student chapter will take over ASLA National’s Instagram account each day. This 30-day takeover will highlight the projects of the next generation of landscape architects and favorite designed spaces on campuses across the country.
“We’re really excited about putting the future of the profession and ASLA on display,” said Nancy Somerville, ASLA’s Executive V.P. and CEO. “We want to showcase the great projects our student members create while we move into a new era for the Society.”
ASLA will also debut its new brand identity in April. The rebrand and logo refresh will better embody the entirety of the Society’s efforts and the profession as they both continue to evolve.
To find out more about WLAM, or how you can participate, please visit asla.org/wlam.
To learn more about ASLA’s rebranding process, please visit our website.
About ASLA
Founded in 1899, the American Society of Landscape Architects (ASLA) is the professional association for landscape architects in the United States, representing more than 15,000 members. The Society’s mission is to advance landscape architecture through advocacy, communication, education and fellowship. Sustainability has been part of ASLA’s mission since its founding and is an overarching value that informs all of the Society’s programs and operations. ASLA has been a leader in demonstrating the benefits of green infrastructure and resilient development practices through the creation of its own green roof, co-development of the SITES® Rating System and the creation of publicly accessible sustainable design resources.
