Willis Tower unveils Catalog
The name is a historical nod to the Sears Roebuck Company, who developed and opened Willis Tower in 1973. The Sears catalog was the retailing disrupter of its age and like the online versions that followed, Catalog offers an effective way to experience great content, products and experiences. Designed by Gensler, Catalog creates a warm, energetic vibe and an entirely new work life for the more than 15,000 people who work at Willis Tower, as well as countless Chicago residents and visitors, with carefully selected restaurants, first to market retailers, entertainment options and fitness boutiques. The exterior architecture of the tower’s new podium is designed in collaboration with SkB.
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