ICP Building Solutions Group (ICP BSG) last week announced the launch of ProForMax by Zolatone®, a new line of specialty paints and coatings. The company stated that it is designed to help architects unlock the potential of every interior space.

ProForMax delivers the highest levels of scuff resistance, cleanability and chemical resistance that make it suitable for high-traffic interiors, according to the company. It does so while offering dazzling pattern and textural options, making it suitable for everywhere from the storeroom to the board room.

Photo courtesy of ICP Building Solutions Group

Photo courtesy of ICP Building Solutions Group

The company stated that ProForMax is up to 10 times stronger than conventional paint ASTM D2486; has the only scuff-resistant and scrub resistant coatings for commercial interiors; and lasts longer than conventional paint, maintaining its true color and quality throughout its lifetime–even during frequent cleaning and disinfecting.

“We’re excited to launch ProForMax and offer professionals everywhere a highly durable solution to create aesthetically beautiful environments, even in areas with the highest traffic,” said Brian LaGuardia, Vice President of Building Envelope at ICP Building Solutions Group. “ProForMax is ideal for schools, hospitals, hotels, restaurants—anywhere that requires outstanding, long-lasting durability balanced with eye-catching design.”

ProForMax is available in several textural options. It can also be regularly cleaned, scrubbed and disinfected without compromising coverage or appearance, the company stated.

Additionally, ProForMax coatings are compatible with the Environmental Protection Agency’s List N Disinfectants, making them a practical choice for new cleaning and disinfecting protocols related to the COVID-19 pandemic. Disinfectants on List N have demonstrated efficacy on viruses and bacteria that are harder to kill than SARS-CoV-2.

To learn more about ProForMax by Zolatone, visit proformax.com. For more information about ICP Building Solutions Group, visit at www.icpgroup.com.