The PPG PAINTS™ brand’s PURE PERFORMANCE® interior paint-and-primer-in-one is a zero-VOC* product that is designed to meet the performance requirements of the institutional, commercial and residential segments. This product provides excellent hiding, excellent durability and washability, in addition to providing a mold and mildew resistant coating on the dry paint film. With the products’ excellent hiding, previous surface color and minor imperfections are easily covered, providing a more uniform and professional finish, in addition to saving time and money. Also, its excellent durability and washability means the surface doesn’t need to be re-painted as frequently and maintains its beauty.

Composed of a low-odor, 100% acrylic latex formula, Pure Performance meets the most stringent air quality requirements nationwide and can contribute to Leadership in Energy and Environmental Design (LEED®) v4 credits. Pure Performance is truly outstanding in its capability to provide excellent performance that also meets the strictest VOC regulations,” said Dan Kraemer, PPG associate marketing director. “We are proud to supply a paint that provides durability, high-hide and long-lasting beauty for a variety of spaces.”

Pure Performance is available in all 2,000+ colors from PPG’s THE VOICE OF COLOR® palette, including the PPG Paints Color of the Year, Violet Verbena. The paint can be purchased at more than 2,400 company-owned stores and independent dealers nationwide. To learn more information about the Pure Performance product, or to find a store or dealer near you, visit www.ppgpaints.com.

*Colorants added to this base paint may increase VOC level significantly depending on color choice. Please note, our response includes a disclaimer in regards to zero-VOC paint and colorants (*). PPG is required to share this information per its agreement with the FTC (and consistent with FTC guidelines for zero-VOC paint) and would appreciate the inclusion of this disclosure should you include our response specific to zero-VOCs in your article.

PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.8 billion in 2015. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

PPG Paints is a trademark of PPG Industries Ohio, Inc.
The Voice of Color and Pure Performance are registered trademarks of PPG Architectural Finishes, Inc.