New product development, marketing, promotion, and distribution strategies will be critical to success, finds Frost & Sullivan’s Energy and Environment Team

SANTA CLARA, Calif., Sept. 20, 2017 /PRNewswire/ — With double-digit revenues predicted in the next four years, the smart windows market is booming. Revenue growth is fueled by the demand for increased comfort of occupants and annual building energy cost savings. In a highly competitive and rapidly evolving ecosystem, Internet of Things (IoT) integration, partnerships, and revamped business models will be critical to retain customer bases and market share.

Frost & Sullivan’s analysis, Global Smart Windows Market, Forecast to 2021, finds that the global smart window market generated revenues of $189.3 million in 2016 and is projected to reach $630.5 million by 2021, at a compound annual growth rate (CAGR) of 27.2 percent. The study includes growth forecasts, comprehensive market metrics, competitive analysis, service trends, customer sector trends, and mapping of the most attractive opportunities.

“Thermochromic smart windows dominate the market, but electrochromic technology will expand at a CAGR of more than 35 percent over the next five years due to IoT compatibility,” said Frost & Sullivan Energy & Environment Industry Analyst Anirudh Bhaskaran. “In the short term, partnerships with technology giants such as Google, Amazon, and Apple will see smart windows enter the connected home and smart building ecosystem.”

To succeed and reap high revenue returns, smart window manufacturers need to:

  • Integrate IoT in smart windows to provide better control, manageability, and configuring abilities for end users;
  • Offer disruptive products focused on increasing sales and production to achieve economies of scale and drive down current technology costs;
  • Form partnerships with HVAC, lighting control, and glass and material suppliers; and
  • Provide track records and case studies on tangible energy and cost savings to win projects.

“Although the smart windows market is growing at an accelerated pace, it is currently under penetrated due to a lack of awareness among customers as well as witnessing challenges from high capital costs and tough competition from low-E coated windows,” noted Bhaskaran.

To access more information on this analysis, click here.

Global Smart Windows Market, Forecast to 2021 is part of Frost & Sullivan’s Home & Building Growth Partnership Service program. The study is segmented according to technologies, including electrochromic, thermochromic, suspended particle display (SPD), and polymer dispersed liquid crystal (PDLC). It is also segmented based on end users like residential, office (includes commercial and industrial offices), hospitality, healthcare, education, and others (retail, government, and airports). The regional scope of the study covers North America, Europe, Russia, Asia-Pacific (India, China, Japan, South Korea, Singapore, Malaysia, Australia and New Zealand), Latin America (LATAM), and the Middle East and Africa (MEA).

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