Inventive and imaginative Ultra Violet lights the way to what is yet to come
CARLSTADT, N.J., December 7, 2017 – Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional color language standards and digital solutions, today announced PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, Vice President of the Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
Ultra Violet in Home Décor
In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.
About the Pantone Color of the Year
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 19 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
About The Pantone Color Institute
The Pantone Color Institute is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.
Through seasonal trend forecasts, color psychology, and custom color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.
Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through color, and control consistency across various materials and finishes. Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories. More information is available at www.pantone.com.
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X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets, and supports innovative color solutions through measurement systems, software, color standards, and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating, and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental, and medical. For further information, please visit www.xrite.com.