Author: Dee Schlotter, senior color marketing manager, PPG paint brand

Dee Schlotter, senior color marketing manager, PPG paint brand, discusses paint color trends in senior care living in her article “Revitalizing feeling of nature inspires tomorrow’s life-care destinations” published on PRISM. “As generations enter various stages of their life, their preferences and senses continuously change. Color choices often relate to a moment in time, how we feel and even how we remember certain experiences. Unlike many current assisted care facilities, paint color palettes for senior living developments will become more sophisticated over the coming decade, with infusions of modern architecture, colors and nature-inspired elements. Future life-care developments will soon mimic those of high-end hotels and resorts, as baby boomers and Generation X have refined expectations for their living spaces. From staff and services to design and décor, these communities will offer a relaxing, worry-free environment and a sense of being on permanent vacation, and color choices help contribute to the complete experience.”