The 2020 Color Trends forecast encourages exploration through three distinct color stories for residential and commercial spaces: Worldhood, Restore and Atmospheric
Behr Paint yesterday unveiled its 2020 Color Trends palette: a balanced mix of grounding shades, energizing bright colors, deep accent hues and atmospheric pastels, developed for both residential and commercial applications. This new palette of 15 approachable colors, told in three stories—Worldhood, Restore and Atmospheric—was curated based on global color trend research to influence and inspire professionals as they select color schemes for projects in the year ahead.
“Each color in the 2020 Color Trends palette evokes an organic beauty that resonates with both modern and traditional commercial environments, from renovated industrial office spaces to hospitality venues,” says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “As residential and commercial design trends continue to blend, this eclectic palette of balanced neutrals, earthy greens, lavish oranges and more will offer professional designers and DIYers an opportunity to transform spaces into experiences that not only enhance the aesthetic of an environment, but impact how people feel.”
The new palette sources inspiration from the desire to engage with the world around us and restore balance in our everyday lives. Developers, builders, designers and owners of commercial and residential properties are seeking ways to create spaces to be more connected to health and wellness—with color being at the forefront.
New palette promotes exploration
Worldhood
These rich hues offer depth and brightness, providing a rooted and connected experience while deepening the overall warmth of a space. “Colors within Worldhood create an inviting environment, perfect for the hospitality industry,” says Woelfel. “Customers of restaurants, hotels and other businesses will feel drawn to the rustic tones inspired by exotic travels that reflect natural rugged landscapes.”
This color story includes: Rumba Orange M230-7, Charismatic PPU6-14, Bubble Shell S160-3, Cider Spice S210-5, and Red Pepper PPU2-02.
Restore
These colors surround people with serenity and provide restorative qualities to encourage balance. The purposeful combination of blues and greens speak to the senses by celebrating the outdoor environment. “Blues and greens create a soothing sanctuary, which is why we recommend them for healthcare and hospitality environments,” says Woelfel.
This color story includes: Secret Meadow S360-6, Back To Nature S340-4, Light Drizzle N480-1, Bluebird PPU15-12, and Dragonfly PPU12-03.
Atmospheric
Modern with layered compositions of subtle pastels and neutrals, this family of colors results in a dynamic yet deliberate color story appeal. “The Atmospheric palette resounds with both modern and traditional environments, making it a great choice for multifamily housing or other commercial spaces,” says Woelfel.
This color story includes: Dusty Lilac N110-1, Creamy Mushroom PPU5-13, Painter’s White PPU18-08, Battleship Gray N360-4, and Graphic Charcoal N500-6.
The BEHR 2020 Color Trends are available now, exclusively at The Home Depot stores nationwide. To learn more, visit Behr.com/2020Trends.
April 2019, BEHR interior paints ranked No. 1 in Customer Satisfaction according to the J.D. Power 2019 Paint Satisfaction Study*. Behr led all interior paint brands in three key factors of satisfaction: durability, in-store color displays and printed materials, and warranty/guarantee.
Many BEHR products have been certified as GREENGUARD® Gold, MPI® and LEED® v4. To learn more about BEHR PRO products and services, visit Behr.com/pro.
Additionally, designers can enroll in the Behr Design Program to gain access to free color tools and services, plus special offers to help their businesses grow. Enroll and learn more by visiting behrdesigner.com.
*BEHR received the highest score in a tie among Interior Paints in the J.D. Power 2019 Paint Satisfaction Study of customers’ satisfaction with purchased and applied paint. Visit jdpower.com/awards for more information.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR® and KILZ® brands is dedicated to meeting the coating and color needs of DIYers, professionals, architects, and designers with an unwavering commitment to quality, innovation and value. To learn more about BEHR PRO™ products and services, visit behr.com/pro. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
Editor’s note: Read “Broad Brush Results: Digital is Critical to Drive Demand and Traffic to Stores and Brands” or see PRISM’s 2020 color trends.
