Dee Schlotter, senior color marketing manager, PPG, cited a new era of consumer mindsets as part of the reason that the PPG Paints brand selected Violet Verbena as the hottest color for 2017. These new attitudes defy convention and blend ideations of gender, relationships, careers, workplaces and living spaces, she said.
“Consumers now embrace the middle ground between masculine and feminine, young and old, and work and leisure. Violet Verbena’s blending of gray and violet reflects that middle ground,” Schlotter said.
Watch PPG Color Trends 2017 Video
