Architectural color trends: conceptual inspiration to practical application

People rely on sight more than any other sense to take in information. The modern world makes it easier and more important than ever to share visual information. Color affects the interpretation of this visual information – both in terms of comprehending and remembering its meaning, and in relating and reacting to it. The color choice for a building’s exterior not only affects the people who work, shop, learn, heal and live inside it, but also those in neighboring buildings and even those passing by it.

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